B2B Technology & Professional Services
Your product is strong. Your copy should be too.
Most B2B companies lose qualified leads before the first conversation — not because of the offer, but because the copy talks about the company instead of the buyer. That gap is fixable, and it's what I fix.
Writing for the web since
1998
First site was for an auto dealership. Every page talked about us. I've spent the years since fixing that mistake for other people.
Who I work with
$3M–$500M
B2B technology and professional services companies — SaaS, software, IT services, consulting, financial services, legal, staffing. Narrow on purpose. It means fewer revisions and faster alignment.
The approach
Lead with their problem, not your product.
Get the buyer's buy-in first. Make them feel understood before you offer anything. When you do that, the product sells itself — and the copy stops sounding like marketing.
AWAI-trained
Four programs, one specialty.
Accelerated Program · B2B Copywriting Mastery · Email Copy Made Easy · Web Copy 2.0
The Gap
Here's where it usually shows up.
Your website gets traffic, but visitors leave without reaching out. Your emails go out, but response rates are flat. Your sales team has a great pitch, and the copy on the page doesn't match it.
You're not alone. Most B2B companies invest heavily in the product and the team, then underinvest in the words that carry both to buyers. The result is a message that could belong to any company in your space, and buyers who can't quite tell why they should choose you.
That's a copy problem. And it's fixable.
What I Write
Full-funnel B2B copy, built for how your buyers actually decide.
Every piece starts in the same place: the specific problem your buyer is trying to solve.
Web Copy
Pages that guide B2B buyers from "just browsing" to "ready to talk" — built for SEO and written for humans.
Email Sequences
Nurture, onboarding, and sales sequences that move buyers through the funnel without feeling like a sales pitch.
Brand Messaging Platform
The strategic foundation the rest of your marketing is built on: positioning, value proposition, and key messages by audience.
White Papers
Long-form thought leadership that earns trust, educates buyers, and generates leads from people already looking for what you offer.
Landing Pages
Focused, conversion-optimized pages for campaigns, launches, and paid traffic — built to do one job well.
Sales Pages
Long-form persuasive copy that moves qualified prospects from interest to action.
Social Media Ads
Short-form ad copy for LinkedIn and beyond, written to stop the scroll and earn the click.
Video Scripts
Scripts for explainer videos, product demos, and brand content. Paced for on-screen delivery. (Production not included.)
How It Works
Copy that opens with their problem, not your pitch.
The buyers you're trying to reach are skeptical, well-researched, and tired of marketing that sounds like marketing. They respond to writing that proves someone understands their situation before offering a solution.
01
Discovery
We start with your buyer, your goals, and your competitive landscape.
02
Brief
A written brief confirms scope, tone, and objectives before a word is written.
03
Draft
First draft delivered for review. No copy that could have come from anywhere.
04
Revisions
Up to two rounds included. No scope surprises.
05
Delivery
Final approved copy in your preferred format, ready to publish.
New White Paper
When your buyers ask AI questions, are you there?
Your buyers are asking ChatGPT and Perplexity about your category before they ever reach your site. This paper covers why most B2B tech companies are invisible in AI search, the five signals that get a company cited, and a six-step audit you can run in about two hours.
Forrester, 2025
94%
of B2B buyers now use AI somewhere in their buying process. The companies that show up in those answers are building shortlist placements before buyers ever visit a website.
Who You're Working With
Someone who knows your world.
Not a generalist who writes everything for everyone. A B2B specialist who understands the length of your sales cycle, the skepticism of your buyers, and the difference between copy that sounds polished and copy that actually moves people.
You get a writer who starts with your buyer's problem rather than your feature list — someone who asks the right questions before writing a word, then delivers copy that sounds like it came from inside your company.
I'm AWAI-trained in B2B copywriting, web copy, and email, and I work exclusively with technology and professional services companies between $3 million and $500 million. That focus means fewer revisions, faster alignment, and copy that fits the way your buyers actually make decisions.